When a track that has a Canvas is shared from Spotify to Instagram, the Canvas loops in the background of an Instagram Story and includes a link to click to “stream on Spotify.” According to a recent study conducted by Spotify, artists that utilize the Canvas feature have seen a 5% increase in stream times, 145% increase in social sharing, 20% increase in personal playlist adds, and 9% increase in profile visits. They’re also meant to increase the frequency at which casual listeners stream the full song, save the song to their library, and visit the artist’s profile. These 3 to 8 second videos are meant to engage listeners for at least thirty seconds, the amount of time that constitutes one stream. Spotify Canvas videos are looping visuals that play when a song is streaming on Spotify or shared from Spotify to Instagram Story. Utilizing the “On Tour” and “Offers” sections of your profile gives you the chance to passively sell tickets and merchandise to anyone who lands on your artist profile - and who doesn’t like increased revenue with minimal effort? This is a great place to sell your latest release inspired merchandise, or offer up an exclusive item that only your Spotify followers can purchase - giving them one more incentive to follow you on Spotify. When any one of your followers visits your profile, they will see the tour date listing for the show closest to their geographic location and can click through to purchase tickets!įor any artist that has an active Shopify store, the “Offers” section can be utilized to feature up to 3 merchandise items from their current Shopify inventory. When the tour is on sale, set your Artist Pick as “Concerts” to create geo-targeted messages directly on your profile.
To add upcoming tour dates to the “On Tour” section, create an account on and add each event with a direct link to the ticket sale page. The “On Tour” section of your profile can be populated with current tour dates and links to tickets thanks to the Spotify for Artist and Songkick Tourbox integration. Besides the discography and playlist section of your artist profile, there are two sections of the Spotify artist profile that are often forgotten about.
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